For this Halloween in the name of a particularly sparkling autumn-winter 2021 collection, Loft1 has decided to go outside of its own schemes to ride some of the most popular trends in recent periods.
In fact, for the realization of these shots for the internal “Halloween at km 0” campaign, Loft1 has decided to enter into a join-venture with a local farm that has taken steps to recover different types of pumpkins.
Pumpkins of organic production and grown according to biodynamic philosophy, which therefore enhance the interconnection between heaven and earth, with the belief that every organism has a fundamental role and helps to ensure mutual survival by monitoring the health of the ecosystem.
Furthermore, this campaign, in addition to being at “km 0”, is also “100% zero waste” because every box used has been carefully reused, and every pumpkin has been recycled, or rather, eaten by the Loft1 staff.
All to convey the connection with nature and our land, with warm and real tones that made these contents truly special: for a monstrous but still sophisticated look.
The stylist, design and founder of Loft1, Vittorio Pedri, loves to play with colors. In fact, orange, typical of Halloween, could not be missing to blend with black to create never predictable, original and trendy combinations in the name of a Ghotic fashion to show off during the scariest night of the year.