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FW 2019-20 COLLECTION

BECAUSE #LOFT1

IS A STYLE

The next Fall/Winter #Men Collection draws inspiration from the 1970s, with a certain influence from Street style. Composed of two parts, it can perfectly fit to every man’s needs. The first part is dedicated to young men and includes highly-experimental items to obtain an extreme Look. The second part is dedicated to mature, adult men who do not want to renounce to fashion but who are always in search for peculiar clothing pieces, Casual or Trendy items. Of particular interest are the processings, the sand-bathing applied to trousers, the cold-dyeing and the tie-dye.

 FW 2019-20 COLLECTION

BECAUSE #LOFT1

IS A STYLE

The next Fall/Winter #Men Collection draws inspiration from the 1970s, with a certain influence from Street style. Composed of two parts, it can perfectly fit to every man’s needs. The first part is dedicated to young men and includes highly-experimental items to obtain an extreme Look. The second part is dedicated to mature, adult men who do not want to renounce to fashion but who are always in search for peculiar clothing pieces, Casual or Trendy items. Of particular interest are the processings, the sand-bathing applied to trousers, the cold-dyeing and the tie-dye.

The true “must have” of the next collection is the all-over, floral print that decorates the inner side of destructured jackets; these prints are also re-proposed on shirts, an expedient that shows the brand’s the meticulous care for details. As an identification symbol of Italian manufacture tradition, jackets, enriched with lots of details, bear a personal label in the inner side, and small tailor’s scissors on the revers. The chromatic palette is varied: from ivory, beige, grey, military green and burgundy to black, including Fluo or Coral nuances. The Fall/Winter #Woman Collection is a capsule derived from the menswear collection and which reinterprets its DNA, transforming it according to a feminine style through small tricks that give to women silhouette a Street look, perfectly in line with the menswear elegance by LOFT1. The Collection also includes some genderless models to be conceived as wearable in a couple.

The true “must have” of the next collection is the all-over, floral print that decorates the inner side of destructured jackets; these prints are also re-proposed on shirts, an expedient that shows the brand’s the meticulous care for details. As an identification symbol of Italian manufacture tradition, jackets, enriched with lots of details, bear a personal label in the inner side, and small tailor’s scissors on the revers. The chromatic palette is varied: from ivory, beige, grey, military green and burgundy to black, including Fluo or Coral nuances. The Fall/Winter #Woman Collection is a capsule derived from the menswear collection and which reinterprets its DNA, transforming it according to a feminine style through small tricks that give to women silhouette a Street look, perfectly in line with the menswear elegance by LOFT1. The Collection also includes some genderless models to be conceived as wearable in a couple.